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Saturday, March 31, 2012

Katie Couric changes sides in the battle of the networks


Katie Couric jumps from one network to the other as a test of popularity: she is going to host 'Good Morning America' for a week, a show she once was in competition with back when she was hosting NBC's 'Today'. ABC wants to put her through this test before her talk show goes on syndication next fall. Will you watch Katie Couric on 'Good Morning America'?
I think the 'Today' fans will be disappointed to see Couric hosting the show they missed every day because they were dedicated to NBC. Fans have chosen to their favorite show and made it a part of their day – networks could at least show a little respect by not questioning these choices.
Does Couric really has a chance? On Monday, 'Good Morning America' will have exciting guests, movie director James Cameron and governor Nikki Haley while Couric will interview Camille Grammer, Eva Longoria and Rascal Flatts: these names are obviously harder to recognize.
CBS is approaching this battle of the networks with heavy artillery: the Monday edition of 'This Morning' will feature Oprah Winfrey. Couric is good, but she is no match for Winfrey.
Which network will you watching? Aren't these shows too similar anyway? I honestly can't tell the difference between 'Today' or 'Good Morning America' or any other similar morning show. It is obviously too early to discuss important news and to have interesting guests come to the studio. The audience is stuck at home with nothing to do: the time is perfect to get them interested in the other shows of the network by interviewing stars from these shows and to tell them what to buy in what is presented as a modern and exciting lifestyle. Does it matter if Couric is on ABC instead of NBC? She will be doing the exact same thing anyway.

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