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Monday, March 26, 2012

Justin Bieber Boyfriend: are we in 2012 or 1962?


Justin Bieber's song 'Boyfriend' is currently getting a lot of attention on the internet, even though the song has not been released yet. The lyrics have been released and they perfectly fit within the classic Bieber love song. He is singing to his 'baby' about how great of a boyfriend he could be.
Let's go back to the 1950s or early 1960s. The latest teen idol comes on the radio, it doesn't matter if it is Elvis, Frankie Avalon or Rick Nelson. They all have the same thing to say and celebrate innocent teenage love while young girls are shrieking. Justin Bieber fans shriek a lot too...have we come full circle? Bieber's songs use different instruments and faster rhythms, but the message and the behavior is the exact same thing. Bieber comes straight from the 1950s.
From the 1960s to the 1990s, we can still find teen idols, but they account for a small part of the musical production. The clean love songs only appeal to a smaller audience and other musical styles are developing. We are now back to an overwhelming of the young female audience listening to these clean love songs and obsessing over their teen idol, reproducing the behavior of their grandmothers.
What kind of cultural value these 'clean love songs' have? They do not challenge anything, they idealize love and relationships and clearly target an emotionally unstable audience who let their hormones dictate what good music is. It seems that Bieber's producers found an easy target and fed it a regurgitated formula in a new package.

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