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Sunday, April 1, 2012

Santorum uses classic Amityville Horror techniques to scare voters


The presidential campaign gets ugly as Rick Santorum releases a video depicting a horrific 'Obamaville'. The video makes references to horror classics such as Amityville Horror, Twilight Zone episodes and some old Alfred Hitchcock movie. The video is pretty good and rather humorous, but is it a legitimate way to gain votes?
The video is filled with cliches from horror movies. The American public is used to these cliches: movie makers know this and will create movies that are considered frightening solely because they use these techniques. There is nothing scary about these movie techniques, but the public has integrated them and learned what a scary movie should look like.
Santorum is obviously taking advantage of these codes to manipulate his audience. We have been exposed to this code so many times that we are conditioned to feel scared when the camera moves in a particular way or when the music sounds eerie.
Even though the movie is well done andthere is obviously a good campaign director behind it (JohnBrabender), it is a very cheap shot. The video depicts a future where Obama has been re-elected. Gas prices have skyrocketed, small businesses are closing down and people have to wait for weeks before seeing a doctor. Is it an accurate depiction of what will happen if Obama get re-elected? Only time will tell.
We are now waiting for the response from the Democrat party. Let's hope they will have something intelligent to say about this instead of responding with a similar video in an effort to manipulate the voters in a different direction.

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