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Sunday, April 1, 2012

The best Google April Fools hoaxes


Google made the headlines yesterday with the release of an excellent April's fool hoax: an 8 bit versionof Google Maps. But there is more: Google released a series of hoaxesthis year. The funniest one is probably the YouTube collection: you can now have your favorite YouTube videos delivered to your door on DVDs. Google Street is going to use kangaroos to collect pictures of Australian roads. Google is going to launch a new NASCAR car, which would not be hard to believe unless the car was not a 'self-driving race car'. I would not be surprised if we actually see that happen twenty years from now.
Gmail is also updated with the Gmail Tap feature: the usual QWERTY keyword is replaced by two buttons, a dot and a dash so that users can write everything in morse code. A rather funny joke, but I'm afraid it will be lost on a lot of internet users who are too young to know what morse code is. Google is also interested in the food industry, with the energy bar 'Google Fiber'. Somehow this bar enhances your ability to surf the internet. The least funny hoax is probably the Chrome multi-task mode, which allows you to be more productive when you surf the internet.
Some of these announcements are funnier than others, but overall, Google is taking April's fool very seriously. These funny hoaxes are actually a great way of pushing real Google products. And this strategy works: I have not visited any other search engine today because Google knows how to keep me untertained.

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